18 April, 2017: Vanuatu Tourism Office (VTO) has today announced the launch of its Australian AUD$255k Wake Up In Vanuatu consumer marketing campaign in NSW, QLD and VIC, with an emphasis on reaching commuters in Sydney and Brisbane because of direct flight links to Vanuatu from these cities.

Wake Up In Vanuatu leverages the daily grind of Australian commuters, waking up to face another day of routine, and inspires them to dream about a Vanuatu holiday where they are free of life’s ongoing obligations.

The campaign message is an evolution of the Vanuatu destination brand Discover What Matters and has three content pillars to showcase what is on offer in Vanuatu for visitors and reinforce the Wake Up In Vanuatu message.

–          Wake Up to Adventure

–          Wake Up to Happiness

–          Wake Up to Freedom

The campaign, which will run until the end of May 2017, will be promoted on outdoor media bus panels in Sydney and Brisbane, and supported by a strong digital and social advertising presence, using hero videos, digital display and social adverts on targeted digital channels to really bring the beauty of Vanuatu to life.

The advertising directs to the campaign landing page at www.discovervanuatu.com.au where there are links for consumers to explore the islands; sample itineraries for travel in Vanuatu; and deals to book flights, accommodation and packages direct with industry selling Vanuatu.

Industry interested in downloading any of the campaign assets for use in the promotion of Vanuatu can do so at this link www.vanuatuspecialists.com/toolkit/downloads/

ENDS

Media contact:

Naomi Wheeler PR Manager, Vanuatu Tourism Office naomi.wheeler@gtitourism.com.au +61 2 8077 3543